The Opportunity
Reporting to the senior marketing leadership team, this role will lead the development and execution of a multi-year digital transformation strategy spanning digital experience, customer journeys, CRM, marketing technology and emerging digital capabilities. A key focus will be guiding the organisation through a significant Adobe Experience Cloud transformation while establishing a future-state vision for digital engagement, personalisation and customer lifecycle management.
Responsibilities
* Developing and executing a comprehensive digital transformation roadmap aligned to business strategy.
* Leading the adoption and optimisation of Adobe Experience Cloud and associated marketing technology platforms.
* Defining the future digital experience strategy, including website transformation, customer journey design and digital engagement frameworks.
* Elevating customer lifecycle marketing, lead nurturing and personalisation capabilities.
* Partnering with technology, operations, data and marketing teams to establish scalable digital and customer experience capabilities.
* Assessing current operating models and identifying opportunities to improve capability, efficiency and effectiveness.
* Building business cases, securing stakeholder alignment and driving enterprise-wide change initiatives.
* Introducing innovative thinking across digital experience, artificial intelligence, automation and emerging marketing technologies.
* Developing strong relationships with global stakeholders and leveraging international best practice to inform local strategy.
Candidate Profile
We are seeking an established digital transformation leader with a proven track record of delivering complex enterprise-wide change programs. The successful candidate will likely bring 15+ years of experience from financial services, professional services or similarly complex B2B environments, with a proven track record leading large-scale digital, customer or martech transformation programs.
Experience is likely to include
* Enterprise digital transformation programs.
* Adobe Experience Cloud or comparable enterprise marketing technology ecosystems.
* Customer journey design and lifecycle marketing.
* CRM strategy, marketing automation and customer engagement.
* Website and digital experience transformation.
* Data-driven marketing, personalisation and optimisation.
* Operating model design and capability development.
* Executive stakeholder engagement and business case development.
Why Join?
This is a rare opportunity to shape the future direction of a major organisation at a pivotal point in its digital evolution. The successful candidate will be given the mandate, investment and executive support required to lead meaningful transformation, build long-term capability and establish a best-practice digital ecosystem that delivers measurable commercial impact. For an experienced digital leader seeking a role defined by transformation, influence and strategic impact, this opportunity offers a genuinely unique platform.
How to Apply
For more information, please contact Michelle Young for a confidential conversation on 04 680.
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