Marketing Effectiveness Analyst
Accenture Australia
Overview
Accenture Song in ANZ brings together strategy, data, creativity and technology to help Australia and New Zealand's leading brands grow. Our team operates from Melbourne and Sydney, partnering across the broader Song network. We are a cross‐functional unit embedded within Song's marketing transformation and activation capabilities—covering first‐party data strategy, omnichannel campaign execution, analytics & reporting, and marketing technology enablement. The Marketing Analytics team supports data‐driven decision‐making for marketing campaigns and customer engagement.
About the role
Responsibilities include:
* Market research: competitive analysis, segmentation, positioning
* Data analytics: SQL, Excel, data visualisation (Tableau/Power BI)
* Metrics and analytics: KPIs, ROI, funnel attribution A/B testing
* Campaign execution: digital ads, email, social media, content strategy
* Consumer insights: survey design, focus groups, voice of customer
* Reporting: dashboards, storytelling, executive summaries
* Tools: Google Analytics, CRM (HubSpot/Salesforce), marketing automation
* Basic statistics: hypothesis testing, sampling, regression basics
* Project management: timelines, collaboration, stakeholder alignment
* Communication: clear written/verbal briefs, stakeholder briefings
Qualifications
* Minimum of 5 years in marketing analytics/effectiveness/measurement strategy within agency/consulting or enterprise marketing teams
* Demonstrated experience building KPI frameworks, attribution (MMM/MTA), and experimentation programs at scale
* Hands‐on proficiency in SQL, Excel and data visualisation (Tableau or PowerBI); familiarity with cloud data warehouses a plus
* Practical knowledge of media mix optimisation, budget pacing, and creative/audience testing
* Experience with common analytics/martech platforms (Adobe/Google analytics stacks, Salesforce Marketing Cloud/Braze, tag management)
* Exceptional communication skills—concise executive storytelling; ability to create clear briefs and influence cross‐functional teams
* Strong project management: building plans with timelines/milestones, risk tracking, and ownership of deliverables
Seniority level
Mid‐Senior level
Employment type
Full‐time
Job function
Marketing and Sales
Industries
IT Services and IT Consulting
Location
Melbourne, Victoria, Australia
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