Acquisition Marketing Specialist Job Description
The Acquisition Marketing Specialist plays a pivotal role in supporting the Acquisition team's efforts across advertising, campaign management, and digital administration.
* Key Responsibilities:
o Develop and execute acquisition marketing strategies
o Assist with campaign strategy ideation and creative concept development
o Perform weekly and monthly reporting
o Lead brand media buys during peak periods
o Implement AppsFlyer integration and setup for publishers, partners, and affiliates
o Continuously challenge existing processes and propose innovative approaches to drive results
Required Skills and Qualifications:
* Experience in a similar brand or agency role
* Demonstrated knowledge of Google Ads, Apple Search Ads, Twitter Ads, and Facebook Ads platform tools, including reporting functionality
* Ability to perform split testing and create multiple ad variants
* Excellent copywriting skills, particularly strong CTAs and concise headlines
* Experience running App Installs campaigns is highly desired
* Ability to multitask, prioritize, and execute tasks in a dynamic environment
* A proactive and creative approach, with the ability to challenge the norm to drive results
* Experience with reporting and presenting to internal and external stakeholders
Benefits:
* Competitive salary range: $95,000 - $115,000 + Super + Benefits
* Flexible working hours to accommodate a cross-country employee base
* Sponsored access to mental health support through Sonder
* Up to 10% annual cash bonus based on Company performance metrics
* Dabble Day Dividend: all Dabblers share the day's revenue evenly on their birthday
What We Offer:
A fulfilling life extends beyond work. We encourage our employees to prioritize self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.