Demand Generation Marketing Specialist Australia and NZ (ANZ)
The Demand Generation Specialist (IC3) will be responsible for managing and driving the inbound demand generation process across ANZ to support the ambitious growth of the NetSuite Global Business Unit through multiple channels such as the use of media vendors, online comparison sites, paid social, programmatic advertising and other content syndication vendors.
This is a challenging role involving managing an operation that is already at some scale and growing rapidly as sales targets increase. The company is in an expansion phase, growing sales teams within the rapidly growing SMB/SME ERP SaaS market.
Reporting into the Head of Marketing, ANZ and working alongside the wider Marketing Team, this key role requires a self-starter with strong experience in managing multiple demand generation projects and a deep understanding of digital marketing in an international B2B environment.
Responsibilities
* Plan and recommend quarterly activities that meet the region's KPIs across all category mix.
* Support overall JAPAC marketing team goals and programs, ensuring their success in your region.
* Work with Senior Marketing Manager to monitor key performance metrics from the lead generation funnel, make recommendations and improve conversion across all category campaign mix.
* Actively manage, monitor, assess and recruit external agencies/vendors to improve traffic and lead conversion rates to meet target.
* Consistently improve and optimize current landing pages/assets/resources used in every campaign to drive higher conversion.
* Work with the wider marketing team such as marcom/web to update landing pages and optimize SEO.
* Collaborate with Senior Marketing Manager to tailor & strategize campaigns according to different segment markets, key industries and buyer personas.
* Interpret campaign data to assess program performance, track against quarterly targets and ensure campaigns progress well.
* Manage schedules and resources for multiple projects, ensuring they are delivered on time and on budget.
* Work closely with key stakeholders across the company such as direct sales reps, pre‑sales team and BDR team.
* Develop and manage deal acceleration activities using ABM, PTAL, closing events/campaigns, newsletters to generate better conversion.
Experience
* B2B lead generation and customer acquisition marketing on agency or customer side.
* Strong track record in digital marketing.
* Experience implementing high volume inbound marketing programmes.
* Experience within a B2B SaaS or technology business is highly desirable.
* Strong experience managing budget and paid campaigns across a variety of tools.
* High level of proficiency in managing and interpreting campaign data.
* Team player: organising and managing with multiple stakeholders within the business.
* Self‑motivated and self‑managed with attention to detail, able to think independently and find solutions.
* Proven track record in demand generation, growth or customer acquisition experience.
* Hands‑on experience with marketing automation tools such as Eloqua.
* Highly organised with excellent time‑management skills and ability to effectively multi‑task.
* Strong analytical, written and verbal communication skills.
* Ability to think critically and make optimisation decisions based on data.
* Love collaborating with others to create creative, unique and impactful programmes.
Career Level
IC3
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