Overview
Find where you belong Are you a strategic, creative and commercially minded brand leader looking to make a big impact? At Travelodge, we're on a mission to evolve our brand and customer experience – and we're looking for a Senior Brand Manager to help drive that change.
This is a hands-on role — perfect for someone who thrives in a fast-paced environment and is passionate about building commercially successful brands.
What's it all about?
This is a high-impact role at the heart of our Brand & Marketing team, with broad scope and real influence. As Senior Brand Manager, you'll lead the development and execution of our brand strategy and multi-channel communications, ensuring consistency, relevance, and differentiation across all customer and colleague touchpoints.
You'll work closely with cross-functional teams – including Product & Proposition, Digital, PR and internal Comms – and manage multiple agency partners to bring our brand to life across ATL, digital, social, and in-hotel channels. You'll also play a hands-on role in key business initiatives, from launching new propositions to leading creative campaigns and driving our social media strategy.
Responsibilities
* Translate customer insights into actionable strategies and compelling brand stories
* Develop and lead our annual brand communications calendar across digital, ATL, PR and social
* Create and deliver integrated campaigns and product launches that resonate with diverse customer segments
* Own and evolve our social media strategy to build engagement and advocacy
* Lead brand marketing support for key initiatives including new product launches, proposition development and innovation
* Manage internal brand guardianship and ensure consistency across all channels
* Monitor brand performance and competitor activity to inform strategy and optimise results
* Coach and manage direct reports, and lead agency partnerships to ensure creative excellence and delivery
* Oversee the brand marketing budget and drive value across spend
Why Travelodge?
We believe in creating an inclusive workplace where everyone can be their true self and belong. We work hard to improve the diversity of our teams and celebrate our differences. And we care about our colleagues' wellbeing, so we ensure there are plenty of resources available so everyone can look after their emotional, physical, financial and work wellbeing. We call this "Better Me".
Who will this appeal to?
You will bring extensive experience of multi-channel marketing experience in fast-paced, customer-focused, and multi-site environments and have proven expertise in leading brand strategy and integrated campaigns across ATL, digital, social, and PR. You will demonstrate excellent creative judgment and copywriting skills with a strong strategic, data-driven approach and commercial acumen.
In addition you'll be a hands-on, collaborative leader who thrives on managing multiple workstreams and stakeholders while confidently overseeing agencies and suppliers to deliver quality and value and have experience in managing and developing people.
What are the extra benefits of working for Travelodge?
* Salary £65,000 - £70,000
* Hybrid working - a minimum of 60% of your time should be spent in the office, but you're welcome to come in every day if you prefer
* 50% personal discount for hotel bookings and great friends and family discounts too
* Contributory pension scheme
* 25 days holiday + bank holidays, increasing with length of service
* Annual bonus
* A focus on learning and career development
#J-18808-Ljbffr