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EMF Performance & Recovery Centre is Australia’s leading destination for integrated fitness and wellness. With multiple state of the art facilities across Queensland and NSW, EMF offers a premium, all-in-one experience blending strength training, group fitness, and advanced recovery and wellness.
We’re seeking a results-driven Sales & Automation Specialist who will not only convert leads into memberships but also drive AI-powered sales automation and strategic campaigns to maximise lead conversion, member retention, and debt recovery.
Position Overview
As Sales Specialist, you will:
Partner with the Senior Marketing Manager to create and refine sales strategies and presale campaigns.
Execute presale campaigns, convert leads, and ensure a seamless member onboarding experience.
Collaborate with the Acquisition Marketing Coordinator to review and optimise leads from Meta, website, and walk-ins, improving lead-to-member conversion rates.
Maximise recovery of overdue member accounts through AI-assisted debt collection strategies.
Set up, manage, and continuously optimise AI communications and automation across phone, SMS, and email workflows.
This is a strategic, high-impact role combining sales leadership, campaign execution, and AI-driven process innovation.
Key Responsibilities
Sales Strategy & Presale Campaigns
Partner with Senior Marketing Manager to plan sales initiatives and presale campaigns.
Execute campaigns, including outbound calls, emails, and AI-assisted outreach.
Convert leads into memberships, tours, and programs while maintaining high standards of customer experience.
Work closely with the Acquisition Marketing Coordinator to review lead sources: Meta campaigns, website enquiries, and walk-ins.
Analyse lead data and implement strategies to improve conversion rates.
Track and report on lead follow-ups, conversions, and sales performance.
Debt Recovery & Member Reclaims
Implement AI workflows for overdue accounts, automating calls, SMS, and emails.
Maximise recovery of member funds while ensuring compliance with debt collection regulations.
Investigate high-risk or disputed accounts in coordination with operations.
AI Automation & Workflow Management
Set up, manage, and optimise AI communication systems for lead capture, presale follow-up, cancellations, and debt recovery.
Develop conversation scripts and follow-up sequences across phone, SMS, and email.
Integrate AI systems with CRM, member database, and booking platforms.
Continuously test and improve AI workflows to enhance efficiency, conversion, and member satisfaction.
Skills & Experience
2–4 years’ experience in sales, presales, or lead conversion, preferably in fitness, wellness, or lifestyle industries.
Proven ability to meet or exceed sales targets and conversion KPIs.
Experience with AI communication and automation platforms
Knowledge of CRM systems, lead management, and campaign tracking.
Understanding of debt recovery and member retention processes.
Strong project management skills and ability to deliver strategic initiatives end-to-end.
Key Attributes
Strategic thinker with hands-on execution skills.
Data-driven and results-oriented.
Confident communicator with persuasive selling skills.
Innovative, tech-savvy, and process-focused.
Collaborative team player who thrives in a fast-paced environment.
Passion for fitness, wellness, and member experience.
KPIs / Success Measures
Lead-to-member conversion rate improvement.
Achievement of membership and sales targets.
Recovery of overdue member accounts.
Reduction in missed leads and unhandled inquiries.
Effectiveness of AI workflows in sales, cancellations, and debt recovery.
Member satisfaction with presale and AI-assisted communications.
What We Offer
Competitive base salary + performance incentives
Access to EMF’s premium facilities and wellness services
Opportunities for career growth within a rapid-expanding national brand
Hands-on exposure to AI and automation in a high-impact sales role
A collaborative, high-energy, and purpose-driven work environment
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📌 Sales Specialist
🏢 EMF Performance Centre
📍 City of Gold Coast