Spicy Web is an award-winning digital marketing and design agency based in Melbourne, known for delivering results-first, creative strategies. We’re searching for an experienced SEO Specialist (minimum 2 years in a similar role) with strong technical knowledge and a passion for driving organic growth. This client-facing role requires excellent communication skills, as you’ll manage your own portfolio of clients through regular video and in-person strategy sessions. You’ll work closely under the Head of SEO and collaborate with our broader digital marketing team to achieve real results. At Spicy Web, we believe in doing Good Work for Good People—we choose to work with clients who are purpose-driven, values-aligned, and great fun to partner with.
Key Responsibilities:
* Plan, build, and manage tailored SEO strategies across a portfolio of B2B and B2C clients
* Conduct in-depth keyword research and develop on-page optimisation strategies using semantic SEO best practices
* Implement off-site SEO tactics including backlink audits, outreach, and authority-building initiatives
* Improve click-through rates with structured data, schema markup, and rich snippets
* Develop content-led strategies to grow organic visibility and build site authority
Client Management & Communication
* Own day-to-day client communication with regular check-ins, strategic recommendations, and monthly performance reports
* Translate complex SEO insights into meaningful business impact for clients
* Build and nurture trusted, long-term client relationships through proactive, value-driven support
User Experience & CRO
* Identify opportunities to improve UX and conversion performance across websites
* Provide strategic input to enhance site structure, content flow, and engagement
* Implement tracking pixels and conversion code on landing pages to measure performance
Data Analysis & Reporting
* Monitor and analyse data via GA4, Search Console, and other SEO tools to identify trends, gaps, and opportunities
* Support continuous optimisation by using data to inform testing and decision-making
* Report on results in a clear, actionable, and client-friendly format
* Stay up to date with SEO trends, algorithm updates, and emerging tools
* Participate in training and professional development opportunities
* Contribute new ideas and innovations to enhance team performance and client outcomes
About You:
* Passionate about SEO and always exploring new ways to drive organic performance
* Versatile across a wide range of industries and client types
* Confident in crafting tailored SEO strategies that align with business goals
* Meticulous attention to detail and strong workload management
* Outstanding communication and presentation abilities
* Experienced in running day-to-day campaigns and collaborating across teams to deliver high-quality work
* Deep technical SEO knowledge, including audits, migrations, and resolving complex site issues
* Proficient with key SEO tools like Screaming Frog, Ahrefs, SEMrush, GA4, and GSC
About Spicy Web:
* Flex-work Friendly — Embrace a true work/life balance with a flexible hybrid model that works for you. We currently operate under hybrid model with 2 days from home and 3 days from our brand new Frankston office
* Fair Pay & Growth Opportunities — Be rewarded for your work with regular salary reviews to ensure that your pay keeps up with your growth
* Thrive in Agency Life — Be part of a truly creative and engaging team culture with designers, marketers, and developers all obsessed with the digital world
* Advancement Opportunities — We're a growing agency, which means there's always room for you to advance your skills and career
* Paid Parental Leave — We offer paid parental leave for all new parents, plus the option to scale your workload/schedule when you come back
* Birthday Leave — Take a free day off for your birthday
* Regular Team Outings — From pickleball to pottery to golf — we mix things up and recharge with fun, team-building outings
* Secure Parking — Enjoy the convenience of free, secure, on-site parking near our Frankston office — no daily parking stress here
Further Reading:
* Read our Manifesto :
* Meet our Team :
* Read about our Give Good charity partnership:
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Advertising Services
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