Mid-Level E-commerce Content Writer – Automotive
About Autocraze
Get ready to meet the game-changers of the automotive industry! Autocraze, a leading 4x4 custom build shop and wheel and tyre distributor in Australia, was founded by a group of passionate car enthusiasts who were fed up with the lack of professionalism and customer service in the industry. These masterminds, who were the brains behind some of Australia's top brands, came together to create what Autocraze is today.
Our content plays a key role in driving traffic, engagement, and conversions across our digital channels.
Role Overview
We are seeking a Mid-Level E-commerce Content Writer who can independently create high-quality, SEO-optimised content for our Shopify and Magento websites. This role suits a writer with solid e-commerce experience who understands how content supports visibility, customer experience, and online sales.
You will work closely with SEO specialists, product managers, marketers, and designers to ensure all content aligns with brand guidelines and commercial objectives.
Key Responsibilities
* Write and publish e-commerce content, including:
* Product descriptions and reviews
* Buying guides and comparison articles
* Blog posts and educational automotive content
* Promotional emails and newsletters
* Deliver multiple pieces of content daily, in line with content calendar
* Optimise content using SEO best practices and tools such as SurferSEO
* Upload, format, and manage content on Shopify and Magento platforms
* Conduct competitor, keyword, and industry research
* Collaborate with SEO specialists and content editors to improve rankings and engagement
* Use Trello for content planning, task management, and deadlines
* Monitor and improve content performance using metrics such as traffic, engagement, and conversions
* Update and refresh existing content to improve accuracy and SEO performance
Required Qualifications
* Bachelor's degree in English, Communications, Marketing, Journalism, or a related discipline
* 2–4 years' experience in e-commerce or retail content writing
* Excellent written English with strong attention to detail
* Proven experience writing SEO-friendly, conversion-focused content
* Ability to manage multiple projects in a fast-paced environment
* Strong research, organisation, and time-management skills
Desirable Skills
* Hands-on experience with Shopify and/or Magento
* Familiarity with SEO tools such as SurferSEO, Ahrefs, SEMrush, or Google Search Console
* Experience using ClickUp or similar project management tools
* Interest in automotive products, accessories, or car culture
* Understanding of on-page SEO and content optimisation
What We Offer
* Opportunity to work with a growing automotive e-commerce brand
* Competitive salary package, based on experience
* Collaborative and supportive work environment
* Opportunities for professional development and career progression
How to Apply
Please submit your resume along with writing samples or portfolio links to dan@autocraze.com.au
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