Overview
ECOMMERCE & CRM MANAGER | FASHION | SYDNEY | UP TO $140K + SUPER + BONUS
Location: Sydney
Salary: up to $140k + super depending on experience
Perks: clothing discounts, small and collaborative team, dog-friendly office, exposure to multiple departments.
This is an opportunity to take ownership of the e-commerce and CRM function, drive online sales, optimise the customer journey, and implement targeted digital marketing initiatives. You will manage the e-commerce site, lead CRM and lifecycle marketing, execute campaigns, and contribute to community engagement while coordinating seasonal promotions, product rollouts, and content updates.
Responsibilities
* Develop and execute the annual e-commerce calendar across seasonal campaigns, markdowns, and sales events
* Coordinate brand strategy meetings and create weekly and daily plans for product drops, emails, and marketing
* Oversee daily e-commerce operations, ensure timely product uploads, and manage promotional offers aligned to the marketing calendar
* Produce daily sales and performance reports with clear insights and next actions
* Partner across creative, merchandising, and tech for smooth execution
CRM and Lifecycle Marketing
* Own CRM strategy across acquisition, conversion, retention, and reactivation with clear KPIs for revenue share, LTV, repeat rate, and churn
* Build and optimise automated flows in Klaviyo or similar, including welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase, cross-sell, replenishment, win-back, VIP, birthday, and back-in-stock
* Lead campaign planning and segmentation with advanced audience logic, RFM cohorts, predictive analytics, and propensity scoring
* Drive personalisation at scale using dynamic content, product recommendations, and conditional logic across email and SMS
* Implement preference centres and zero-party data capture across pop-ups, quizzes, and onsite forms to improve consented data quality
* Safeguard deliverability through list hygiene, sunsetting rules, inbox placement monitoring, and warm-up plans
* Manage SMS and push programs where applicable, including compliance and frequency governance
* Set test-and-learn roadmaps for CRM, including subject lines, send time, cadence, creative, offers, and segmentation experiments
* Build customer dashboards covering cohort performance, LTV, time to second order, average order frequency, and retention curves
* Maintain data quality across CRM, Shopify, GA4, and paid platforms with consistent UTM standards and audience syncing
* Ensure compliance with the Australian Spam Act 2003, Privacy Act 1988, and GDPR where applicable
Data, Tracking, and CRO
* Maintain accurate tracking via GA4 and GTM, including enhanced e-commerce events and server-side tagging where appropriate
* Develop landing pages and onsite experiments to improve CVR and AOV, using A/B testing tools and clear hypotheses
* Translate insights into briefs for creative, merchandising, and product teams
Paid Media, Growth, and Acquisition
* Own strategy and execution across Meta Ads Manager and Google Ads, covering prospecting, retargeting, Shopping and PMAX, Search, and YouTube
* Plan and pace monthly budgets to scale revenue while meeting ROAS, CAC, CPA, and blended MER targets
* Build a structured testing roadmap across audiences, bidding, placements, and creative with defined success metrics
* Lead creative briefing for paid, working with design on assets
* Manage product feeds and catalogs for Google Merchant Center and Meta with strong data accuracy and policy compliance
* Maintain accurate tracking via Meta Pixel and Conversions API with consistent UTM hygiene
* Improve conversion rates through landing page and funnel optimisation with A/B testing and onsite CRO tools
* Build weekly dashboards and wrap-ups that translate performance into actions
* Identify incremental opportunities
Requirements
* 5+ years in e-commerce or digital marketing with significant CRM ownership
* Deep experience with CRM platforms such as Klaviyo including advanced segmentation, flow automation, templates, and reporting
* Proven track record improving retention metrics such as repeat rate, LTV, purchase frequency, and churn reduction
* Hands-on paid media experience across Meta and Google including PMAX, Shopping, Search, remarketing, and audience building
* Strong analytical capability with GA4, data layers, and attribution concepts
* Familiarity with tracking, pixels, Conversions API, GTM, and UTM standards
* Proficiency with Shopify and common apps for forms, loyalty, referrals, and reviews
* Excellent organisational skills and the ability to manage multiple deadlines
* Clear written and verbal communication
* Design literacy in Canva is a plus
* Knowledge of social media marketing and community engagement is a plus
How to Apply
Apply via the link or email your CV to maisy@whointhezoo.com.au.
Only suitable candidates will be contacted in relation to their application.
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