We're looking for an experienced Head of Marketing to lead our global marketing function and help shape the next phase of growth for the brand. This is a high-impact leadership role for someone who can combine strategy with execution, lead with pace and discipline, and build a world-class marketing engine across brand, campaigns, athlete partnerships, community, retail, wholesale and eCommerce.
What You'll Do
* Global Marketing Strategy & Planning: Set and lead the global marketing strategy aligned to business priorities and growth opportunities across all markets. Build integrated plans with internal teams, create clear messaging and campaign priorities, balance long-term brand building with short-term commercial outcomes, and ensure consistency across every market.
* Global Calendar & Campaign Leadership: Own the global marketing calendar across all channels and regions, ensuring campaigns are delivered on time, on budget and on brand. From briefing and rollout through to post-campaign reviews, lead end-to-end campaign delivery and create toolkits, launch packs and localisation frameworks for regions and distributor markets to execute successfully.
* Athlete & Community Leadership: Lead athlete, ambassador and partnership strategies that strengthen brand credibility and commercial performance. Build stronger community programs, retail activations, events and partnerships, and ensure athlete and community initiatives are integrated into the broader marketing calendar.
* Commercial Performance & Team Leadership: Own the marketing budget, campaign performance and ROI with a strong focus on traffic, conversion, AOV, ROAS, engagement and wholesale execution. Lead, coach and develop a high-performing marketing team and work closely with cross-functional stakeholders to ensure alignment, accountability and execution excellence.
Qualifications
* 10 - 15+ years' experience across brand, campaign and commercial marketing
* Proven experience leading global or multi-market marketing functions
* Strong experience owning end-to-end campaign delivery across multiple channels
* Strong commercial acumen and understanding of marketing performance metrics
* Exceptional project management and operational discipline
* Experience in sports, performance, fashion or apparel brands will be highly regarded
* Strong leadership capability with the ability to influence cross-functional teams
* A hands-on mindset with a bias for action, accountability and delivery
Benefits
Why Join 2XU?
At 2XU, we move fast, back each other, and hold ourselves to high standards. This is an opportunity to shape the future of a globally recognised performance brand and build a marketing function that delivers real impact. You'll join a passionate team, work closely with senior leaders, and play a critical role in how 2XU shows up to athletes and customers around the world.
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