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Digital & general marketing coordinator

Melbourne
Apetite Foods Group Pty Ltd
Marketing Project Manager
Posted: 22 January
Offer description

Are you a creative marketing & promotional all-rounder with a knack for creating engaging content & marketing materials with various brand identities? We're on the hunt for a Marketing all-rounder to join our team and continue the evolution of our brands and digital platforms.

We are one of Australia's leading manufacturers and wholesalers of both new and market leading brands in the Pet Industry and are proud to have led the category in innovation for over 35 years

In an ever-growing business, be part of a small team dedicated to the marketing of our numerous brands with different identities and all aspects of promotional activity involved in maintaining and growing our standing.


What You'll Be Doing:

Plan, create, and schedule engaging social media posts (photo, video, and stories) that align with our brand voice.

Style and shoot products for web and social media use, ensuring images are high-quality, on-brand, and consistent.

Set up, manage, and optimise paid social media ads (Meta, Instagram, etc.) to drive engagement and conversions.


General Marketing & Promotional Activity:

Complete and manage product submission forms from retailers. Organise and implement promotional programs and retailer events, collaborating on new and current ideas and programs. Assisting with below the line marketing activity, promotional programs, events and other marketing/promotional activity to keep our brands at the forefront of the market.


Search Engine Optimisation (SEO) Responsibilities:

Responsible for the management and execution of on-page and technical SEO initiatives, including keyword research, content optimisation, metadata management, site performance monitoring, and reporting to support growth in organic search visibility.


You'll Need:

* Strong knowledge of social media platforms and trends
* Experience with Meta Ads Manager (or similar platforms)
* Basic photography and photo editing skills
* High attention to detail and Excel proficiency
* Ability to work independently and meet deadlines
* Bonus: experience with Canva, Adobe Suite, or content planning tools


Why You'll Love Working with Us:

* Creative freedom and collaborative team culture
* Opportunity to work on exciting brands, growing brands and market leading brands

If you're a content-savvy multitasker, we want to hear from you We understand that a new environment requires time to adapt and we are a supportive company happy to train you in our ways so that you become a key contributor to our business and team.

You also get to pat and play with dogs all day

#J-18808-Ljbffr

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