Senior Visual Merchandiser Job Summary
The Head of Visual Merchandising is responsible for creating and implementing innovative visual merchandising strategies that enhance brand identity, drive sales, and create a captivating shopping experience. This role oversees the planning, execution, and maintenance of all in-store displays, as well as designing and executing planograms.
Key Responsibilities:
* Develop and execute creative visual merchandising strategies aligned with brand identity and business objectives.
* Lead a team of visual merchandisers, providing guidance, training, and performance management.
* Oversee store layouts and in-store presentation to ensure a cohesive brand image.
* Design and execute visual merchandising plans, space management strategies that optimize product presentation and promote brand storytelling.
* Collaborate with marketing, sales, and buying teams to align merchandising strategies with promotional campaigns.
* Conduct regular store visits to evaluate and enhance visual merchandising execution and adherence to guidelines.
* Stay updated on industry trends, competitor activities, and customer preferences to drive innovation in visual merchandising.
* Manage visual merchandising initiatives, ensuring cost-effective solutions without compromising quality.
Required Skills and Qualifications:
* Bachelor's degree in Visual Merchandising, Fashion Design, Retail Management, or a related field.
* Minimum of 4 years of experience in visual merchandising, with at least 3 years in a leadership role.
* Strong creative vision, leadership abilities, and analytical skills.
* Excellent communication and project management skills.
* Proficiency in design software (e.g., Adobe Creative Suite) is an advantage.
* Ability to analyse sales data and translate insights into effective merchandising strategies.
Benefits:
* Retail store and corporate office environment.
* Travel required to oversee multiple locations.