Join to apply for the Senior Digital Marketing Specialist role at Set Up My Offshore 1 day ago Be among the first 25 applicants Join to apply for the Senior Digital Marketing Specialist role at Set Up My Offshore Job Overview Remote | Reports to: Board / Membership Committee We are seeking a strategic and hands-on Job Description This is a remote position. Job Overview Remote | Reports to: Board / Membership Committee We are seeking a strategic and hands-on Senior Digital Marketing Specialist to lead the rollout of the company's initiative—our ambitious goal to drive digital membership growth through targeted outreach, modern messaging, and data-driven campaigns. This role is ideal for a digital marketing professional with a strong grasp of CRM systems, lead generation, and multicultural engagement. Job Responsibilities * Growth Strategy: Develop and implement the "25 in '25" digital membership funnel. Define target segments (e.g. young professionals, Brazilian/Filipino migrants) and craft messaging that highlights modern Freemasonry values (networking, service, mentorship). * Digital Infrastructure: Set up and manage CRM/marketing automation (e.g. HubSpot or Salesforce) to capture leads from the website, landing pages, and events. Build an email nurture sequence ("Welcome Campaign") and track all touchpoints (as recommended by HigherLogic). Maintain a content calendar for blog posts, social media, email newsletters, and ads. * Lead Generation: Launch and optimize campaigns on social platforms (Facebook, Instagram, Google Ads, LinkedIn) targeted by location, age and interests. Create and manage email campaigns, webinars, and virtual info sessions. * Content & Communications: Oversee creation of promotional content (infographics, short videos, testimonials). Manage social media accounts with engaging, shareable posts. Optimize the website and membership brochures for clarity (ensuring a modern offering presentation, discussed below). * Analytics & Reporting: Monitor key metrics (leads captured, conversion rate, website traffic, ad ROI). Use data to refine campaigns. Prepare fortnightly progress reports for the Board (lead counts, cost-per-lead, content engagement, etc.) as proof-of-concept. Requirements * Digital Marketing Expertise: Proven skills in online advertising (Facebook/Meta, Google Ads Instagram), SEO, content marketing, social media management, and email automation. Experience with CRM platforms and lead-tracking is essential. * Analytical & Creative: Ability to analyze campaign data to optimize performance (e.g. A/B testing ads) and to craft compelling copy/design that resonates with diverse demographics. * Association/Member Recruitment: Familiarity with digital membership-growth tactics. Prior success working with membership organizations or nonprofits is a plus. Knowledge of multicultural outreach is advantageous. * Communication & Coordination: Since this role is offshore, clear communication and coordination with staff and Membership committees is vital. The specialist must translate the company's heritage into modern language for marketing materials, liaise remotely with board members, and integrate volunteer input into campaigns. Benefits * Permanent WFH Arrangement * Fixed day-shift Schedule (Australian time) * Work equipment provision * 'Commensurate with experience' Remuneration Package * SUMO In-house & outdoor company events such as Team Building, Christmas Party, Quarterly Meet-Ups, Team Huddle check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final- final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> Seniority level * Seniority level Mid-Senior level Employment type * Employment type Full-time Job function * Job function Marketing and Sales * Industries Outsourcing/Offshoring Referrals increase your chances of interviewing at Set Up My Offshore by 2x Sign in to set job alerts for "Digital Marketing Specialist" roles. 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