Job Opportunity
We are seeking a seasoned Marketing Technologist to spearhead our digital marketing efforts. This individual will develop and execute comprehensive marketing strategies, drive campaign execution, and oversee digital experiences.
* Design and implement multi-channel digital marketing journeys in Salesforce Marketing Cloud Core.
* Create and maintain automated email workflows for nurturing, onboarding, re-engagement, and retention.
* Leverage segmentation, dynamic content, and personalization strategies using first-party and behavioral data.
Digital Strategy & Automation
The ideal candidate will be responsible for:
* Ensuring timely deployment of digital campaigns.
* Collaborating with Content Specialists to publish optimized blogs, landing pages, and resources.
* Monitoring and improving web performance and content engagement across key audiences.
Marketing Insights & Optimization
This role involves tracking and reporting on campaign metrics, providing actionable insights, and leveraging tools like Google Analytics and Salesforce dashboards for real-time reporting.