About the Role
This position is central to ensuring our premium journalism reaches the largest possible audiences while accelerating the growth of our direct audience channels.
As a visionary leader, you will be at the forefront of audience growth and digital strategy in this newly created leadership role.
* You will lead the distribution of high-impact Tier 1 content across all S&C mastheads to maximise audience reach and engagement.
* Drive strategies to increase direct traffic and improve recirculation, with a goal of growing direct audiences from 50% in FY25 to 80% by FY28.
* Champion SEO excellence, ensuring content is discoverable across search and generative AI platforms, and provide practical newsroom playbooks.
* Oversee the development and performance of newsletters, identifying opportunities to expand and enhance subscriber and non-subscriber offerings.
* Collaborate closely with masthead editors, audience teams, and product stakeholders to enhance content discovery, presentation, and platform efficiencies.
* Manage a small, expert team focused on content optimisation across on- and off-platform channels.
* Partner with marketing, sales, and national newsrooms to deliver integrated, data-led audience growth strategies.
* Promote innovation and a test-and-learn culture to adopt emerging tools and trends that drive subscription and engagement growth.
About You
You are a strategic thinker with a deep understanding of digital publishing, audience engagement, and subscription growth.
You possess strong leadership skills, excellent communication abilities, and a proven track record of driving results in a fast-paced environment.
* You thrive on the challenge of meeting business objectives and audience needs, actively seeking to exceed them.
* You are a self-starter who can maintain high levels of personal organisation and time management.
* You understand social media, SEO, digital data, and are active on social media platforms.
* You foster a culture of continuous learning and development within the team.
* You work closely with the Digital & Audience Lead in each masthead to implement best practices in audience engagement, including personalisation, A/B testing, and community building.
Benefits
We offer a range of benefits to support your personal and professional growth, including:
* Access to publications and products from across the industry.
* Advice, support, and facilities for healthy minds and bodies.
* A range of leave options to support your personal needs and moments that matter in life.
* Development opportunities, including diversity and inclusion-focused education series.
* Financial wellbeing support.
* Exclusive offers across a range of products and services.
* The opportunity to make a difference to our communities.