This role as a Digital Director (Performance) based in Brisbane offers an exciting opportunity to drive growth through strategic digital efforts and leadership of a dynamic performance media team.
Role Overview
As the Digital Director, you'll spearhead the agency's digital efforts across the travel category, leading a skilled team and developing strategies to drive measurable growth. Your focus will be on delivering innovative, data-driven digital campaigns that align with business objectives while ensuring team and stakeholder satisfaction.
Key Responsibilities
* Design and execute cutting-edge digital strategies to enhance customer acquisition and revenue generation.
Campaign Management
* Optimise SEM, social media, display, and programmatic campaigns.
* Use data insights to refine campaigns for optimal performance.
Leadership
* Lead and motivate a team of specialists, fostering an innovative and collaborative culture.
Analytics & Reporting
* Set clear KPIs, analyse performance metrics, and provide actionable insights.
* Ensure clarity in reporting for strategic decision-making.
* Work closely with internal teams and external partners for seamless campaign execution.
Budget Oversight
* Efficiently manage and allocate budgets to ensure maximum ROI.
Qualifications
Required:
* Bachelor’s degree in Marketing, Business, or a related field.
* At least 6 years of hands-on digital marketing experience.
* Expertise in SEM, social media, and programmatic advertising.
* Strong leadership, analytical, and project management skills.
* Proven experience with managing large budgets in dynamic settings.
Preferred:
* Background in eCommerce or direct-to-consumer (DTC) marketing.
* Familiarity with marketing technology stacks and CRM tools.
* Certifications in Google Ads or Meta Ads .
This position is perfect for someone looking to blend strategic vision with practical expertise in a fast-paced, collaborative environment.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
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