Join the team that takes the world to the Great Barrier Reef
Sunlover Reef Cruises operates unforgettable daily adventures from Cairns to the Great Barrier Reef, visiting our iconic Moore Reef pontoon and beautiful Fitzroy Island. We're proud to be one of Cairns' leading tourism operators — and we're looking for an energetic, connected, and results‑driven Sales Manager – China Market to help us shine even brighter.
If you love travel, thrive on building relationships, and know the China travel trade like the back of your hand… this is your dream job.
Why Join Sunlover?
Because we're not just selling a product — we're selling a once-in-a-lifetime experience. Every day. You'll represent a brand that's vibrant, trusted, and absolutely committed to showcasing the very best of Tropical North Queensland.
You'll work with a passionate team, grow a high‑performing market portfolio, and enjoy the unique mix of reef life, city life, and international travel.
What You'll Be Doing
* Develop and own the sales strategy for the China market (Mainland China, Hong Kong, Taiwan).
* Drive revenue through both Australian-based and Inbound accounts and in-market partnerships.
* Foster relationships with Eastern Market ITO's.
* Attend key trade events, meetings, and industry conventions.
* Build and nurture relationships with senior decision‑makers across the travel trade.
* Craft compelling sales presentations and proposals.
* Monitor online sales channels to drive conversion.
* Track, forecast, and interpret market trends and sales results.
* Develop tactical campaign activity.
* Conduct competitor, customer, and market analysis to uncover opportunities.
* Generate accurate, timely sales reports.
* Bring creative flair to social media, promotions, and trade campaigns.
What You'll Bring
* Strong experience and deep trade contacts within the China market.
* Knowledge of the Cairns/Tropical North Queensland tourism landscape.
* Polished presentation skills to win trust, respect, and new business.
* Proven sales and prospecting abilities — you love the chase and the close.
* Excellent written and spoken communication skills.
* Outstanding attention to detail and stellar organisational skills.
* Ability to work independently, multitask, and take initiative.
* Experience with Respax or Reservations systems (advantage).
* Comfortable thriving in a competitive, fast‑paced environment.
* Fluency in English and Mandarin.
Why You'll Love It
* Permanent full‑time role (mostly Monday–Friday).
* Flexibility to support operational needs.
* Domestic and international travel for trade shows, sales missions, and market development.
* The chance to own your market, grow revenue, and make your mark in one of Australia's most exciting tourism companies.
Ready to Dive In?
Send your cover letter and resume to **@sunlover.com.au.
Please specify you are applying for the Sales Manager – China Market position and outline how you meet the key criteria.
Applicants must have full working rights in Australia. Only shortlisted candidates will be contacted.
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