Job Opportunity: Paid Media Specialist
We are seeking an experienced Paid Media Specialist to join our team.
1. Fundamental role:
2. Hands-on management and optimization of Google Ads, prioritizing the channel for maximum ROI.
Ongoing activities involve optimizing performance across Meta Ads Manager, with exposure to Bing and programmatic platforms.
The ideal candidate will have hands-on experience in tracking, analyzing, and improving return on investment (ROI) using tools like Google Analytics, Search Console, and Content Management System (CMS) dashboards.
The specialist will be responsible for implementing structural improvements to campaigns, including ad groups, targeting, and bidding strategies.
Familiarity with Content Management Systems (CMS) platforms, such as WordPress, WooCommerce, or Shopify, is essential for this role.
A strong understanding of marketing principles and a passion for staying up-to-date with industry developments are crucial for success in this position.